OUR ETHOS
OUR RESPONSIBILITIES
Sustainability is at the core of our business, and this belief inspired us to introduce our end product, Reimagine service.
“How can we rejuvenate old and dated jewellery?” “How can we use what we already have instead of aimlessly consuming new materials?” These questions spark our first jewellery upcycling ideas.
In one of our first bespoke projects, our client brought up the fact that she has many dated precious jewellery pieces that have not been worn for an extended period, and she was asking for our advice on what to do with them. We eventually re-designed and re-sparkled these worn pieces into new masterpieces. That is how Reimagine is born.
We were so honoured to be able to work with these beautiful old jewellery pieces that were filled with memories and sentiments. Our creative team and talented artisans worked closely with our clients to transform something usually left in the cupboard into one-of-a-kind pieces that our clients love and adore.
This process is tremendously rewarding! It became our goal to inspire, craft and enjoy mindful jewellery.
OUR VALUES
Ethical & Sustainable
Curious & Innovative
Open & Inclusive
Original & Authentic
OUR MEASURES
EDXÚ uses 100% Fairtrade or recycled precious metal and conflict-free gemstones. We strategically plan our production to be more environment-friendly, and our Reimagine and Trade-in Services enable us to reduce jewellery wastage.
In EDXÚ, we believe in slow luxury. Fine jewellery is a combination of unique creativity and excellent craftsmanship. Each piece of our jewellery goes through a rigorous design and crafting process to reach the EDXÚ standards.
We promise that all EDXÚ jewellery is finished to the highest fine-jewellery standards with sustainable measures that are kinder to our environment.
“Fine jewellery is a seamless combination of unique creativity and excellent craftsmanship. Each piece of our jewellery goes through a rigorous design and crafting process to reach the EDXÚ standards.”
OUR PROMISE
Each one of our designs is original and has its unique concept.
Each idea is carefully translated into a piece of jewellery using century-old techniques combined with the latest technology.
Each piece of our jewellery goes through hundreds of selections and rigorous testing.
Each finished product is quality-checked, tested and hallmarked in London.
Each piece of our jewellery is perfected to the most minor details.
