PIXEL

Inspired by the popular antique arcade game ‘Snake’ and the later flashier version ‘Tron’, the Pixel collection is a comical reflection of our modern life. In the game, the player manoeuvres a line that grows in length. With the line itself being a primary obstacle, the player needs to chase the next ‘apple’ to get points and avoid running into itself.

In reality, we all want to grow and succeed without ‘crashing ourselves’. From start to finish, there is no break for the player. The game finishes when we crash into ourselves, and this gives the player a sense of pressure and urgency because everything is moving, and when we grow, our obstacles grow simultaneously. If we take a step back and compare the game to modern life, we can see a comical similarity between the two.

BROWSE THE COLLECTION

EDXU London campaign of model wearing 18k rose gold vermeil with marquise-cut green amethyst with hand-painted enamel Pipa Earrings and white ripple fold dress.

EDXU London campaign of 18k yellow gold vermeil and marquise-cut white topaz and hand-painted enamel Hayden Earrings with white Lily flower

EDXU London campaign of 18k rose gold vermeil with marquise-cut morganite and hand-painted enamel Coba Ring with chrysanthemum flower

EDXU London campaign of 18k yellow gold vermeil with marquise-cut white topaz and hand-painted enamel Hayden Earrings and 18k yellow gold vermeil with round brilliant-cut white diamonds pave Xavi Necklace on a female model

EDXU London campaign of 18k yellow gold vermeil with hand-painted enamel END Ring with rose petals

EDXU London campaign of a female model wearing Pipa Earrings in 18k rose gold vermeil with marquise-cut morganite and hand-painted enamel, and Vera Necklace in 18k rose gold vermeil marquise-cut white topaz and hand-painted enamel enamel

EDXU London campaign of a male model wearing rhodium-plated silver Hunter Earrings with hand-painted enamel and rhodium-plated END Ring with hand-painted enamel

thibautmathieuad, Isamu Noguchi, 1941 Rudy Burckhardt.jpg

EDXU London campaign of a male model wearing Hayden Necklace in 18k yellow gold vermeil marquise-cut white topaz and hand-painted enamel

EDXU London campaign of a female model wearing rhodium-plated Hunter Earrings with hand-painted enamel

EDXU London campaign of 18k gold vermeil with marquise-cut green amethyst and hand-painted enamel Coba Bangle on a female model

DESIGN & CRAFTSMANSHIP

The collection uses a combination of semi-precious stone and hand-painted enamel to create an architectural and Art-Deco style of jewellery. Each piece of semi-precious stone is hand-selected by Edward and cut by our trusted craftsmen. Each enamel block is painted by hand and carefully polished by our artisans to achieve a perfect flashed finish. Edward also took inspiration from Post Modernism arts for the enamel colour, and he took references from Brutalist architecture for the structure of the jewellery, creating a truly unique and avant-garde style of jewellery.

All the pieces from the collection are made with Fairtrade or recycled precious metal, and each piece of gemstone is natural and sourced ethically. Our skilled craftsmen use century-old techniques to set each gemstone by hand to achieve the perfect finish. All the stone settings and platings are done after the orders are placed to avoid stock wastage and better protect our environment. All the designs in this collection are also available in 14K and 18K gold.